About VAUDE

 

Thinking with foresight. Being considerate in our dealings with others. Acting from the heart. This is how we can move forward. In outdoor sports. In everyday life. And in the development of sustainable products. Because future generations will only be able to enjoy the mountains and a pristine planet if we conserve what we love.

 

Albrecht von Dewitz is the VAUDE founder and name giver


The pronunciation is quite simple! VD [fau'de], like the two letters V and D on german spoken one after the other. The company name goes back to our Company founder Albrecht von Dewitz. The middle and last name initial was his early nickname, as he was amicably called that in his climbing group. Since VAUDE is a German company, the V and D are pronounced in German. This is exactly the most common misunderstanding, many who read VAUDE think the company name is pronounced English or French.

To make it less complicated, we simply auditioned this on Tiktok.

VAUDE is an Owner-managed family business

VAUDE is still a family business and owner-managed. Albrecht von Dewitz founded the company in 1974. In 2009, his daughter Antje von Dewitz took over the management of the company and developed VAUDE into a pioneer in sustainability and responsible business practices, which has already received many awards.


VAUDE stands for attitude and commitment

So V and D, those are still the initials of the managing director and owner Antje von Dewitz: When we say "fau'de", we are also always a bit proud of the commitment and attitude of the von Dewitz family.


REASONS TO CHOOSE VAUDE